Migrating to Enrich

Introduction: You’re ready to take control (without blowing up your life)

If you’re reading this, you’re probably in one of two camps:

• You’ve already decided to move your portfolio off spreadsheets, a robo, Personal Capital, or an advisor and want the cleanest way to do it.
• You’re on the fence, but annoyed enough with fees, lack of control, or constant manual work that you’re at least Enrich-curious.

This guide is for you.

Enrich doesn’t require you to liquidate everything, transfer to some new custodian, and rebuild your portfolio from scratch. That’s a tax headache and a great way to talk yourself out of doing anything.

Instead, we’re going to do this the sane way:

• Keep your accounts where they are. You stay at Vanguard, Fidelity, Schwab, Robinhood, your 401(k) provider, etc.
• Keep your core strategy if you like it. If your advisor or robo actually got the allocation roughly right, we’re not here to dunk on it—we’ll help you keep the spirit of it.
• Upgrade the execution. You get monitoring, customizable rebalancing, tax-loss harvesting, and goal-based portfolios for a flat price instead of percentage-of-assets fees.

Think of this guide as the “how to migrate without blowing anything up” playbook.

We’ll walk through five main migration paths:

1. From spreadsheets
2. From Personal Capital or other “free” portfolio trackers
3. From robo-advisors
4. From financial advisors (AUM-based, commission-based)
5. From wealth managers / private banks

Along the way, we’ll cover special situations (structured products, proprietary ETFs, concentrated stock, 401(k)s you can’t move) and give you validation checklists so you know you didn’t miss anything.

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How Enrich fits into your existing setup

Before we dive into migration steps, let’s make sure we’re on the same page about what Enrich actually does and, more importantly, what it doesn’t do.

What stays the same

• Your brokerages stay the same. If you have $200K at Vanguard and $300K at Fidelity, the money stays exactly there. You just connect those accounts to Enrich to monitor those accounts. No need to move any money - and Enrich doesn’t trade on your behalf.
• Your 401(k), HSA, 529, and other plans stay where they are. You can’t move a 401(k) out of your employer plan anyway. Enrich connects to them, sees the holdings, and includes them when calculating your overall allocation.
• Your core investments can stay the same. If you like your current ETFs, mutual funds, or individual stocks, you can keep them. Enrich doesn’t force you into a proprietary fund lineup.
• You stay in charge of trading. Enrich does not place trades for you. It tells you what to do and where. You log into your brokerage and execute.

What changes

• You go from manual to automated monitoring. Enrich checks your portfolio daily, not once a quarter or whenever you remember to update your spreadsheet.
• You get rules-based rebalancing. Instead of eyeballing whether you’re “off,” Enrich compares your actual allocation vs. target and tells you exactly when and how to rebalance.
• You get goal-based portfolios. You can set up separate goals (retirement, college, home, parents’ care, etc.) and assign different accounts or even slices of accounts to each one, each with its own strategy.
• You get smarter, more flexible allocation rules. You can build strategies based on asset type, size, sector, region, style, issuer, credit quality, and more, not just a single “60/40” split - like a target date or asset allocation fund.
• You pay a flat subscription instead of a percentage of assets. You’re not writing a $5K–$20K check every year just because markets went up.

How Enrich organizes your portfolio

When you connect your accounts, Enrich encourages you to organize your financial information into goal-based portfolios, where each goal is a unique portfolio for each financial goal (e.g., retirement, kids education, new home, new car, wedding planning, etc).

To do so, you will need to create a goal, and need to map an account to a goal. In fact, if the scenario emerges where you need to map a specific investments in an account to one goal and other investments to another goal - you can do that too.

This goal based approach has several benefits. First, because different goals have different time horizons and risk profiles, you can set different investment strategies for each goal. For example, people who want to retire 10 years after their kids go to college have different strategies for each (because they have different risk profiles as they get closer to the goal dates). Second, there are certain tax advantages to certain goal types based on the accounts that you hold, and we take that into account as well.

Setting up an investment strategy for each goal-based portfolio

Since each goal is its own unique portfolio, you can set up an investment strategy for each goal. Enrich supports an asset allocation based approach to setting up an investment strategy.

An asset allocation strategy is the plan you put in place to divide your money across different types of investments—stocks, bonds, cash—based on your goals, how much risk you’re comfortable with, and how long you have to invest. Think of it as deciding which baskets to put your eggs in and how many eggs go in each one. The beauty is that different investments behave differently in different market conditions, based on how correlated they are with one another. Stocks might tank while bonds hold steady, or vice versa. When you spread your money across different asset types, you’re protecting yourself from the ups and downs that come with putting everything in one place. Asset allocations work especially well for busy people who want a solid investment approach but don’t have time to research individual stocks. It’s ideal if you’re building wealth over years or decades—your retirement, a home down payment, your kid’s college fund. A solid asset allocation strategy helps you balance growth with stability. You’re not chasing performance or panic-selling when markets dip. Research consistently shows that how you divide your money across asset classes matters far more than which specific investments you pick. Studies by Brinson, Hood, and Beebower (1986, 1991) found that asset allocation policy explained 90-94% of the variation in portfolio returns across large pension funds, with subsequent research by Ibbotson and Kaplan (2000) confirming these findings. That’s the real secret—it’s not about being right on individual bets, it’s about a thoughtful mix that aligns with your goals and risk tolerance.

An asset allocation strategy is not stock picking, sector picking, or market timing. It’s not about guessing which individual companies will win or trying to outsmart the market. It’s also not a one-time decision—it’s something you revisit and adjust as your life changes or as market conditions shift. And it’s definitely not complicated for the sake of being complicated. This approach is less useful if you’re investing money you’ll need in the next few months, or if you genuinely enjoy the research side of picking individual stocks.

Given that, if you prefer to actively stock pick or don’t want to take an asset allocation based approach to investing, Enrich is probably not for you. If you aren’t sure what your asset allocation should be, already have an advisor who knows your strategy (but you don’t know your strategy), or have a factor based approach to investing - Enrich can help.

​​Simple strategies that actually work

While we have a guide that dives deeper into picking an asset allocation strategy, at a high level it helps to understand some basic approaches to an asset allocation strategy.

• The Stock-Bond Split: The simplest place to start is dividing your money between stocks and bonds. A common approach is something like 60% stocks and 40% bonds. Stocks offer growth potential; bonds offer stability. The exact split depends on your age and how much risk you’re willing to take. Younger? You might skew more toward stocks. Close to retirement? More bonds make sense.
• Three-Fund Approach: A step up in diversification is the three-fund portfolio popularized by the Bogleheads community. You hold a total U.S. stock fund, an international stock fund, and a total bond fund. A common allocation might be 60% U.S. stocks, 20% international stocks, and 20% bonds. It’s simple, low-cost, and gives you real diversification without complexity.
• Factor-Based Strategies: As you get more sophisticated, you might consider factor-based approaches. Instead of just “stocks,” you might allocate to growth stocks versus value stocks, or dividend-paying stocks versus non-dividend-payers. For example, you could target 40% in U.S. large-cap growth, 20% in U.S. value, 20% in emerging markets, and 20% in bonds. These strategies lean on the idea that certain types of investments tend to perform well under specific conditions. The trade-off is slightly more complexity in exchange for more tailored exposure, but as we will talk about, Enrich removes a lot of the complexity in managing this approach.

Mapping investments to your strategy

Once you’ve decided on your target allocation, the next question is how to actually align your investments to it. There are two ways to do this in Enrich, and each has its strengths.

Specific holdings

With specific holdings, you directly assign which investments follow your rule. You say, “This Vanguard fund goes toward my U.S. stock allocation, and this iShares fund goes toward international stocks.” You have total control and can be very precise about exactly which funds or stocks power each part of your strategy. This approach works great if you know your investments well or want hands-on control. The downside is that it takes a bit more manual work, as each investment must be manually mapped to a rule. Additionally, some funds may overlap with other funds (for example, an investment in an S&P 500 ETF and an investment in the total US stock market ETF have quite a bit of overlap) and thus you are getting overexposed (or underexposed) to your actual target allocation.

Smart Allocation Groups

Smart allocation groups take a different approach. Instead of picking investments one by one, you set attributes—region (U.S., international, emerging markets), market size (large-cap, mid-cap, small-cap), investment style (growth, value, dividend), sector, credit rating, etc.. Enrich then automatically matches your investments to your rules based on those characteristics. The real power here is overlap handling. Say you own SPY, the popular S&P 500 fund. SPY contains both large-cap growth stocks and some value stocks. Smart allocation groups might recognize that only 32% of SPY fits your U.S. large-cap value rule, while the rest aligns with other parts of your strategy. The system automatically weights the fund accordingly. Morningstar data powers this matching and updates daily, so you always have the latest breakdown.

Overlaps and How They Work

Overlaps happen naturally in investing. A fund focused on dividend-paying stocks will overlap with a value fund—dividend payers tend to be value stocks. U.S. large-cap funds often contain some international exposure through multinational companies. With smart allocation groups, you don’t need to worry about this. Enrich sees the overlap, accounts for it, and makes sure your money isn’t double-counted. Each fund gets weighted correctly across the rules it touches.

Which approach to choose

If you’re just getting started and want to set up a solid strategy quickly, let Enrich analyze your existing holdings to derive your target allocation. The system will look at the investment dimensions of your existing holdings, determine the approximate set of dimensions for each Smart Allocation Group to follow, and calculate the target allocation percentage based on how much money you have in each group. That gives you a starting point—you can adjust from there. If you want to build your own allocation from scratch or you prefer hands-on control, bring your own strategy. Set up allocation groups by deciding whether to create a target allocation based on a set of specific holdings, smart allocation groups, or a combination of the two (many people scratch their stock picking itch by having smart allocation groups and a target allocation for “play money” as rule to hold their stock picks). You can also mix both approaches—use smart allocation groups for your core holdings and specific holdings for anything you want to fine-tune. The flexibility is yours. Once you have your set of rules, pick your target percentages and that sets you investment strategy for the goal-based portfolio.

Optimization (if you want it)

If you like your current investments but suspect the allocation percentages could be tweaked to achieve better results, Enrich can suggest rule-level allocation percentages that hit specific objectives without forcing you to change your holdings.

You can ask Enrich to tweak your target allocation percentages to achieve one of the following goals.

• Keep the same expected return, but lower the risk.
• Keep the same risk level, but raise expected return.
  
• Maximize Sharpe ratio (risk-adjusted return).
• Minimize beta (volatility vs. market).
• Minimize overall risk.
• Maximize alpha.
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These are one-time optimizations. You turn the dial, Enrich suggests updated target percentages for your rules, and you decide if you like it. Note that these optimizations are based on historical performance of each of your holdings, which is not a guarantee of future performance.

Daily monitoring, smart rebalancing

Once your target allocation is set for a goal, Enrich tracks and updates your actual asset allocation percentage on a daily basis. No need to login and update your spreadsheet anymore. 

When you set up your portfolio, you set a relative rebalance sensitivity for the portfolio’s allocations. A rule with a 20% target might have a ±2% band; a 5% target might have a ±0.5% band. In that example, the rebalance sensitivity is set to 10%. The lower the sensitivity, the more frequent a rebalance will be needed. If any of your rules’ asset allocation drifts outside of the target band, Enrich alerts you and generates a rebalance recommendation.

Rebalance approach

Enrich’s rebalancing framework is a process designed to keep your portfolio on track for long-term growth while keeping taxes and trading costs as low as possible. It's built on two core, non-negotiable ideas:

• Smarter Asset Location for Tax Savings: This is all about putting your investments in the right kind of account. We make sure tax-heavy assets (like high-turnover funds, REITs, or regular bonds) are tucked away in your tax-protected accounts (IRAs, Roths). Then, tax-friendly stuff (like broad index funds or certain stocks) goes into your regular taxable accounts, where they benefit from lower long-term capital gains rates. This careful Asset Location works to minimize bills and save you money.
• Efficient Trading to Cut Costs: Our system is designed to get your portfolio back to its target with the absolute minimum number of trades. This Trade Efficiency is key to slashing commission fees, exchange costs, and those hidden market impact costs (where a big trade slightly moves the price). We look at your whole portfolio at once and figure out the most impactful, cheapest way to re-align things.

Enrich lets you prioritize between these two based on what matters most right now. You can tune the recommendations to focus on minimizing taxes, which aggressively prioritizes tax-gain deferral, even if it means slightly more trades, to shrink your current year's tax bill as much as possible; or you can focus on minimizing trades, which prioritizes trade efficiency, meaning fewer transactions and lower trading costs—perfect if you're mainly concerned about market volatility or minimizing trading expenses.

You're still in control: easy customization

Even though our process is mostly automated and principle-driven, we make sure you have the final say on the rebalancing plan. You have some great options to tweak and fine-tune our suggestions before you give the green light:

• Excluding Specific Investments: Got a stock you're planning to sell later, or maybe one you just don't want to touch? You can easily flag specific holdings, and our algorithm will generate an optimized plan that totally respects your "hands-off" list.
• Using Planned Cash Flow: We can seamlessly factor in any money you plan to add or withdraw soon. If you're contributing or taking out a chunk of cash, the system will use that movement first to bring your portfolio into alignment, reducing the need for sales or purchases and making the whole process even smoother. This works great for those who regularly contribute or withdraw from their accounts.
• Managing Your Cash: You decide how much cash you want to keep on hand. You can set a minimum or target cash reserve, ensuring you always have the liquidity you need across all your accounts.

Execution: we advise, you execute

Once you've reviewed and approved your customized plan, Enrich gives you the final blueprint, with clear, detailed, and actionable instructions. Enrich tells you the exact security, quantity, and account for every transaction.

However, a crucial point: Enrich does not execute trades for you. This important separation means you keep ultimate control over your assets, and we maintain our role purely as a fiduciary advisor, giving you recommendations while respecting your responsibility for the final trading action. Enrich will track each transaction for you so you can ensure that the rebalance was done successfully

Tax-loss harvesting (TLH)

Enrich provides customizable tools for managing Tax-Loss Harvesting (TLH) within your taxable accounts, giving you control over when and how opportunities are identified.

Customizable TLH monitoring and thresholds

For each goal-based portfolio, Enrich allows you to fine-tune the TLH process, ensuring the strategy aligns with your specific financial objectives and risk tolerance.

• Goal-Level Activation: You have the flexibility to turn TLH monitoring on or off for each goal. This control is essential for accounts where capturing losses may be a priority versus accounts where stability or other factors take precedence.
• Setting Performance Thresholds: To prevent the system from flagging minor fluctuations, you can define specific thresholds that must be met before Enrich identifies a harvestable loss opportunity. These thresholds can be set by setting two conditions (both which need to be fulfilled): Percentage Drop -  A specified percentage decline from the security's cost basis; Dollar Amount Threshold - A minimum absolute dollar amount decline from the cost basis. 

By setting both these parameters, you ensure that Enrich only alerts you to TLH opportunities that are significant enough to warrant a trade, optimizing for tax efficiency without over-trading.

Timely and actionable TLH opportunity alerts

Enrich is always looking out when market conditions satisfy your defined thresholds, Enrich provides clear, detailed, and actionable information to execute the loss harvest right when the opportunity arises. 

Enrich clearly communicates three critical pieces of information when TLH conditions are met:

1. Identification of the Loss Holding: Enrich tells you which specific holding within the goal has experienced a sufficient decline to qualify for a harvestable loss.
2. Sizing the Trade: The system calculates how much of that holding you would need to sell to capture the maximum available tax loss, providing the exact quantity or dollar amount for the trade execution.
3. Wash-Sale Compliance and Re-Entry Timing: Crucially, Enrich provides a recommended timeline to ensure compliance with the IRS's stringent wash-sale rule.
   
   • It tells you when you'd be able to buy back the same security, or a "substantially identical" one, without incurring a wash-sale violation.
   • Enrich automatically adds a safety buffer by delaying the recommended re-purchase date by 30 days, addressing the risk of inadvertently violating the 30-day rule.

It is important to note the current scope of the Enrich TLH feature. While the system excels at identifying loss-harvesting opportunities and sizing the necessary trade, its current functionality does not automatically pick a replacement security for you. We assume you will hold on to the same security to avoid the wash sale. If you decide to choose an alternative security to maintain portfolio allocation after the sale - that is up to you..

Structured products, alternatives, and illiquid stuff

Enrich works best with publicly traded securities—stocks, ETFs, mutual funds, bonds. If you have:

• Structured notes
• Non-traded REITs
• Private equity funds
• Hedge funds
• Annuities with complex guarantees

Enrich cannot currently model or rebalance those. In most cases, these either:

• Stay at your current custodian as “outside” positions that you mentally account for when thinking about risk, or
• Get left alone while you run everything else through Enrich.

We’ll call these out specifically in the migration sections where they show up most (robos with proprietary ETFs, wealth advisors with alternatives, advisors who sold structured products).

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Part 2: Before you start – default migration principles

Regardless of where you’re coming from, a few core principles apply to almost everyone.

Principle 1: Don’t move money unless you have to

Your default should be: leave assets at their current brokerage, just change who’s in charge of the strategy and execution. The exception is when your current platform literally doesn’t let you go self-directed (some robos and bank wealth platforms). We’ll deal with that in those sections.

Because you can leave your assets at their current brokerage, we can avoid automated customer account transfers (ACATS, where you don’t need to buy/sell mutual funds, they are just transferred from one brokerage account to another one of your accounts at another brokerage), forced sales that trigger capital gains, or moving custodians just for the sake of it.

Principle 2: Keep the strategy, drop the fee (at first)

You don’t have to reinvent your asset allocation on Day 1.

In fact, the cleanest migration path from a robo or personal financial advisor is often to have Enrich analyze your holdings to identify your current strategy. You can use that as your initial target allocation. Once you have that strategy in place, let Enrich handle monitoring, including alerting you when a rebalance and/or TLH is needed and how to do so.

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ACATS (Automated Customer Account Transfer Service) is the electronic system that quickly and accurately moves a customer's brokerage or investment account in kind (assets are not sold) between eligible firms.

• Process: The "receiving" firm initiates the transfer electronically after the customer authorizes it with details like the account number.
• Validation: ACATS checks basic data; the "delivering" firm validates the transfer, lists assets, or raises exceptions (e.g., restricted securities).
• Timeline: The process typically takes 5–7 business days.
• Scope: It handles stocks, bonds, ETFs, mutual funds, options, some annuities, and cash, for both taxable brokerage and certain retirement accounts (IRAs, 401(k) rollovers).
• Flexibility: Supports both full and partial transfers.
• Limitations: Not all assets are eligible (e.g., proprietary funds, alternative investments), requiring manual or separate processes.

For investors, ACATS means moving accounts is mostly automated, avoiding liquidation and minimizing complex paperwork, though registration must match, and accounts must resolve any unsettled trades beforehand.

Later, once you’re comfortable and have more conviction, you can adjust your strategy or optimize it. You can do so with the tools built in Enrich (or not). This includes, adjusting risk levels, refining your rules, or introducing multiple goals with different allocations.

Start by replicating and improving execution, not rewriting everything.

Principle 3: Treat this as a one-time setup, not a new part-time job

If you already know your strategy, expect the process to take 5–10 minutes to sign up, create your first goal, and connect core accounts. If you have lots of accounts and goals, it may take up 20–30 minutes. Best practice is to start with one goal, give Enrich a whirl and see if you want to use Enrich managing all your goals from there.

Note that if you define complex rules across many dimensions, or need to map dozens of individual positions to specific holdings. It may increase the time you spend more upfront, but not by much, as we made the strategy creation process simple and intuitive.

Because we’re monitoring and tracking in the background, engaging with Enrich is not meant to become a weekly hobby unless you want it to. 

Principle 4: Enrich is not your tax preparer

Enrich is designed to help you structure portfolios in tax-aware ways (asset location, TLH), and help you minimize unnecessary trading (and therefore taxable events). Enrich will not file your taxes, calculate your actual tax bill, or replace a CPA for complex situations. If your old advisor did your tax planning or projections, keep a CPA or fee-only planner in your orbit. Use Enrich for what it’s good at: portfolio-level allocation, monitoring, and execution.

Part 3: Migrating from spreadsheets

This is the cleanest migration. No one is trying to hold onto your assets, there’s no embedded fee structure, and you probably already know your strategy—you're just tired of being your own back-office.

Why you’d migrate from spreadsheets

If you’ve been doing this with Google Sheets or Excel, you already know the pain:

• Constant Manual Grind: It's a huge time sink and a ton of work to keep up with prices, positions, and accounts. Got a complicated portfolio? You might be updating daily, and adding a new account can mean hours of spreadsheet cleanup.
• Formula failures: Super complex spreadsheets are just waiting for an error (like a dreaded #REF! or VALUE!). Change a row or a sheet, and boom, the formulas break—a big reason why spreadsheets have such a high error rate.
• No drift warnings: If you don't manually check your portfolio, you might not know if your asset mix has drifted away from your targets. No alerts means you could end up overexposed and miss perfect rebalancing chances.
• Zero asset location help: Spreadsheets alone can't tell you where to hold your assets (e.g., putting high-turnover funds in a tax-advantaged account). This lack of guidance can end up costing you thousands in unnecessary taxes.
• No automatic tax-loss harvesting (TLH) watch: Trying to track TLH by hand makes it way too easy to mess up and violate the IRS wash sale rule by buying the same stock (or a "substantially identical" one) again within 30 days, which wipes out your tax deduction.
• Cognitive load: The stress with managing finances gets worse over time. You may be constantly worrying about accuracy—did I get everything right, am I missing anything, and have I optimized my strategy correctly? This complexity is compounded when navigating various asset types like ESOPs or RSUs, and across multiple account types such as 401ks, IRAs, and Roth accounts.

Less stress. Less mess

You're already doing the heavy lifting, the deep strategic thinking, and the meticulous planning that goes into managing your finances. The mental energy is already being expended. What you truly need from a system like Enrich is not a replacement for your intelligence, but a powerful augmentation of it—a tool that removes the friction and risk from execution. You want a system that delivers:

• Less grunt work, more high-level execution. You want to eliminate the repetitive data entry, reconciliation, and manual aggregation that steals time from actual analysis and decision-making. The system should automate the routine and tedious, allowing you to focus your intellectual capacity on strategy, forecasting, and growth.
• Fewer ways to screw up a formula or miskey a value. Complex financial models are fragile. A single incorrect cell reference or mistyped number can cascade into catastrophic errors, rendering hours of work useless and, worse, leading to misguided decisions. You need an environment where complex calculations are pre-verified, standardized, and robustly managed, ensuring the integrity and reliability of your data and projections.
• A proactive system that flags issues and demands your attention. Instead of constantly polling different accounts and reports for anomalies, we offer a smart co-pilot that monitors the pulse of your financial environment. It should be capable of:
  
  • Alerting you to critical variances: Immediately notifying you when actuals diverge significantly from budgets or forecasts.
  • Highlighting potential bottlenecks: Drawing your attention to upcoming payment deadlines, low cash reserves, or impending compliance deadlines.

In essence, you require a financial architecture that respects your expertise, minimizes administrative overhead, and prioritizes accuracy and accountability.

What stays the same when you move to Enrich

Switching over to Enrich is valuable because it keeps all the structure and control you like, while  adding to your automation and accuracy.

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What stays put (your control and setup)

• Your brokerages and accounts? They stay put. No need to move assets or change custodians. Enrich simply works with your current financial institutions, connecting securely to read your data.
• Your basic asset allocation can be exactly what's in your spreadsheet now. You set up your ideal portfolio, asset classes, and target percentages right in the Enrich system. We're not pushing a new strategy; we're just making your current one digital.
• You're still the one calling the shots. Enrich is a tool, not a human advisor. You stay in charge of when trades happen, what your overall strategy is, and any tweaks to the plan. The system just executes your plan.

The Enrich advantage (automation and precision)

Enrich takes that annoying, mistake-prone manual work of portfolio management and turns it into a slick, automated process:

• It grabs the data for you. Forget manually downloading statements or updating spreadsheets. Enrich securely links up with your brokerages and investment accounts, automatically pulling in daily balances, transactions, and holdings. That means your data is always fresh and spot-on.
• It tracks your strategy with clear rules. Your asset allocation targets, tax-loss harvesting preferences, and contribution strategies are all built into the system as clear, runnable logic. This cuts out the guesswork and makes sure you stick to your plan consistently.
• It checks for drift every day. Enrich constantly compares what you actually hold against your written rules and targets. It calculates exactly how far off you are—in dollars and percentages—from your goal allocation every single day, giving you a precise look at portfolio drift.
• It tells you the exact trades to make when it's time to rebalance. When your drift goes past your comfort level, or when you have new cash, Enrich doesn't just say, "You need to rebalance." It tells you exactly what to buy and sell, down to the share count, across all relevant accounts, to get your portfolio back on target in tax-considerate ways.

Step-by-step: Migrating from spreadsheets

Step 1: List your goals and current accounts

Before fully engaging with the Enrich app and developing a comprehensive financial strategy, a critical first step is to clearly outline your financial goals and the specific accounts you have designated to fund each one. This exercise ensures alignment between your aspirations and your current financial resources, providing a solid foundation for all subsequent planning. 

This groundwork is likely already established within your existing financial documentation, such as your personal spreadsheet or planning documents. The key is to consolidate and formalize this information.

What to Document and Why It's Essential

1. Your Financial Goals (The "Why"):

• Definition: Clearly articulate your major, mid-term, and short-term financial objectives. These goals provide the motivation and direction for your saving and investing strategy.
• Examples of Goals:
  
  • Retirement: Achieving financial independence by a certain age (e.g., 65) or attaining a specific net worth. A good place to start is to just define a retirement goal.
  • Major Purchase: Saving for a significant one-time expense, such as a down payment on a primary residence, a vacation property, or a major home renovation.
  • Education Funding: Building a reserve for your children's or grandchildren's college education.
  • Safety Net: Establishing a fully funded emergency reserve for unexpected expenses or job loss.
  • Debt Repayment: Systematically paying off high-interest debt (e.g., credit cards, personal loans) as a priority.
  • Build Wealth: not sure when or what your goal is, you just want it to grow, start here.

2. The Specific Accounts Tied to Each Goal (The "How"):

• Definition: Identify the financial vehicles (accounts) that are currently holding or will receive the funds dedicated to achieving each corresponding goal. This linking process prevents "leakage" and ensures that capital is invested appropriately for the goal's timeline and risk tolerance.
• Examples of Account-to-Goal Mapping:

Sometimes you might have investments in one account that are linked to multiple goals. Enrich lets you map that as well. This detailed mapping serves as the blueprint for your financial life within the Enrich framework. By explicitly linking goals to accounts or investments, you ensure that every dollar has a purpose and is managed according to the appropriate time horizon and risk profile.

Step 2: Sign up and create your first goal in Enrich

When you first log into Enrich, you’ll:

1. Create a goal – name it something like “Retirement” or “Family Portfolio.”
2. Set a time horizon and, optionally, a target amount.

On the goal setup screen (this is where screenshots will go), you’ll see:

• Fields to name the goal and select the goal type.
• A place to define a timeline.
• Settings to define how sensitive you want to rebalance or tax-loss-harvest (or if you want to TLH at all). You can leave these as default values and revisit it

If you have multiple goals, you’ll:

• Create additional goals (e.g., “College,” “House Down Payment”).
• Assign entire accounts or even specific holdings within accounts to different goals.

Step 3: Connect your accounts

Enrich will prompt you to connect accounts. You’ll:

1. Choose your institution (Vanguard, Fidelity, Schwab, Robinhood, your 401(k) provider, etc.) to connect your brokerage accounts, retirement accounts, HSAs, 529s, etc.
2. Log in to the brokerage firm(s) using our secure window. Enrich uses a third party service called Plaid to manage these connections. Neither Plaid, nor Enrich store your login data. Instead the brokerage firm gives us a token to access the data. That token can be revoked at any time (and sometimes that token expires, requiring you to reauthenticate).
3. Approve read-only access between the brokerage firm and Enrich.

Repeat this for every account tied to the goal.

Within a minute or two, Enrich will pull in holdings and balances.

Step 4: Map accounts and holdings to goals

Now that you have connected accounts and financial goals, you will need to map which account or which investments within each account map to any given goal. This is all done within a goal, where there is a goal holdings tab to manage these mappings. You can also access all the mappings across goals by accessing the institutions page by going to the homepage of the app and tapping the gear icon on the top right.

Step 5: Recreate your spreadsheet strategy as rules

Take the allocation logic from your spreadsheet and turn it into Enrich rules.

If your spreadsheet says:

• 50% US total market
• 30% international
• 20% bonds

In Enrich, you can do one of the following:

• Create Smart Allocation Groups based on region and asset class

• 50% Region: North America; Country: US + Asset type: Index Equity AND Individual Stock
• 30% Region: Greater Europe AND Greater Asia AND North America, Country: Canada + Asset type: Index Equity AND Individual Stock
• 20% Asset type: Index Fixed Income and Individual Fixed Income

• Map your actual holdings (e.g., VTI, VXUS, BND, VNQ) to specific holdings you call “US total market”, “International” and “Bonds”
• Or do a mix of the two

If you want, you can also let Enrich analyze your holdings to identify your current strategy first, then fine-tune.

Step 6: Revisit your rebalance sensitivity

In your goal settings, you’ll choose how sensitive you want Enrich to be to drift. If you’re used to rebalancing manually once or twice a year, you might want to set relatively wider bands (e.g., 30% relative drift). If you want more frequent, opportunistic rebalancing, you can tighten the bands so Enrich flags smaller deviations (e.g. 10% relative drift often requires rebalancing multiple times a quarter). Enrich defaults to 20% which is typically a quarterly rebalance.

Remember: Enrich checks daily, but you choose when to act.

Step 7: Enable TLH monitoring (if you have taxable accounts)

On goals that include taxable accounts, you can toggle Tax-Loss Harvesting Monitoring on (sometimes people choose not to because of the additional hassle to perform the TLH) and, if you choose to monitor for TLH opportunities, set your percentage drop and dollar threshold. As an example, you may only think the TLH is worth the effort if a holding is down at least 10% and down at least $500. When those conditions are met, Enrich will propose TLH actions. Again, you decide if and when to execute.

Post-migration validation checklist (spreadsheets)

After setup, run through this:

1. All relevant accounts are connected and showing correct balances.
2. Each account is mapped to the correct goal(s).
3. Your target allocation in Enrich matches your spreadsheet logic.
4. Your current allocation view in Enrich looks like what you expect.
5. Rebalance sensitivity is set at a level you’re comfortable with.
6. TLH is on for taxable accounts (if you want it) with thresholds that make sense.
7. You’ve walked through one sample rebalance plan (even if you don’t execute it) to understand how the instructions look.

If all of that checks out, you can retire the spreadsheet or keep it as a backup reference and move your day-to-day portfolio management into Enrich.

Part 4: Migrating from personal capital and other “free” trackers

Portfolio and net worth trackers are great at one thing: showing you a consolidated view of your accounts. They’re less great at letting you actually do anything about it without pushing you into their advisory service.

Why you’d migrate from tracker tools

Often people switch to Enrich because they are tired of paying a high subscription fee, sick of the hard-sell advisors with free tools, or those hefty AUM fees. It sounds obvious, but none of us want the headaches of maintaining tools or having their privacy compromised.

What they really want is practical help—like specific steps for rebalancing their portfolio with the ability to handle multiple accounts - handle index fund overlaps, optimize for asset location (not just asset allocation), alert them when tax-loss harvesting is possible they don’t want just the not just high-level, abstract planning.

What stays the same

Switching over to Enrich is designed to be easy and won't mess with your routine. You'll keep everything running smoothly and stay totally in control of your money.

• No need to change brokers! The coolest thing about Enrich is that you get to keep all your accounts right where they are now. No need to move your assets, close anything, or sign up with a new institution. Enrich just plugs in as a smart analysis and overview layer on top of the financial setup you already have.
• A full, consolidated view in Enrich: Even though your accounts are scattered, you'll see everything in one, clear, and complete picture within Enrich. The app pulls data from all your connected brokerages, banks, and investment spots, giving you a unified look at your whole portfolio. No more logging into a dozen apps just to check performance or your net worth!
• Your investments are totally safe: Your actual holdings—stocks, bonds, funds, you name it—stay exactly where they are and won't be touched. The Enrich app can only view your financial information. It cannot make any trades, meaning it can’t liquidate anything, move assets, or change your investments. You keep full ownership and control through your current brokerages.
• Smart analysis without the hassle: Enrich’s main goal is to give you the insights and oversight you need without the headache of actually moving money around. You get our reporting, tracking, and analytical tools, while your assets remain securely held and managed by the custodians you already know and trust.

What you gain with Enrich

With Enrich, you can finally move past just looking at your portfolio and start managing your finances with a strategy.

First, Enrich focuses on your goals, not just one big net worth number. Enrich lets you organize your money around what you're actually saving for—things like retirement, college, or a big purchase. This goal-focused approach gives you super clear investment plans and lets you see exactly how close you are to hitting each one.

Enrich also, alerts you when there are opportunities to proactively rebalance your portfolio. We tell you exactly what to trade. Enrich doesn't just check on your portfolio quarterly, to see if your portfolio is off track. According to studies, this approach, called opportunistic rebalancing, not only controls portfolio drift, but shows that opportunistic rebalancing return benefits can be more than doubled compared with the traditional annual rebalancing. These alerts also come with specific instructions on what to buy or sell, and how much, to quickly get your portfolio back to its target mix and risk level for every single goal.

Step-by-step: Migrating from portfolio and net worth trackers

Step 1: Snapshot your current situation

Before you close your account, grab a screenshot or export of your current holdings and allocation. And, if possible, export any notes about your intended allocation (if you ever defined it). This gives you a reference to compare against once you’re in Enrich.

Step 2: Sign in to Enrich and create goals

When you first log into Enrich, you’ll:

1. Create a goal – name it something like “Retirement” or “Family Portfolio.”
2. Set a time horizon and, optionally, a target amount.

• Fields to name the goal and select the goal type.
• A place to define a timeline.
• Settings to define how sensitive you want to rebalance or tax-loss-harvest (or if you want to TLH at all). You can leave these as default values and revisit it

Step 3: Connect the same accounts you had in your net worth tracker

Enrich will prompt you to connect accounts. You’ll repeat essentially the same connections you had in your tracker:

1. Choose your institution (Vanguard, Fidelity, Schwab, Robinhood, your 401(k) provider, etc.) to connect your brokerage accounts, retirement accounts, HSAs, 529s, etc.
2. Log in to the brokerage firm(s) using our secure window. Enrich uses a third party service called Plaid Enrich (just like any other trackers aggregator did) to manage these connections. No need to move money. Plaid, nor Enrich store your login data. Instead the brokerage firm gives us a token to access the data. That token can be revoked at any time (and sometimes that token expires, requiring you to reauthenticate).
3. Approve read-only access between the brokerage firm and Enrich.

Repeat this for every account tied to the goal.

Within a minute or two, Enrich will pull in holdings and balances.

Step 4: Map accounts and holdings to goals

Previously, these trackers and retirement planners treated your life as one big “net worth” with some planning tools on top. Enrich lets you get more precise.

Now that you have connected accounts and financial goals, you will need to map which account or which investments within each account map to any given goal. This is all done within a goal, where there is a goal holdings tab to manage these mappings. You can also access all the mappings across goals by accessing the institutions page by going to the homepage of the app and tapping the gear icon on the top right.

Step 5: Let Enrich Analyze Your Holdings to Identify Your Strategy

Take the allocation logic from your spreadsheet and turn it into Enrich rules.

If your spreadsheet says:

• 50% US total market
• 30% international
• 20% bonds

In Enrich, you can do one of the following:

• Create Smart Allocation Groups based on region and asset class
  
  • 50% Region: North America; Country: US + Asset type: Index Equity AND Individual Stock
  • 30% Region: Greater Europe AND Greater Asia AND North America, Country: Canada + Asset type: Index Equity AND Individual Stock
  • 20% Asset type: Index Fixed Income and Individual Fixed Income

• Map your actual holdings (e.g., VTI, VXUS, BND, VNQ) to specific holdings you call “US total market”, “International” and “Bonds”
• Or do a mix of the two

If you want, you can also let Enrich analyze your holdings to identify your current strategy first, then fine-tune. Compare this approximation to the allocation view you saw in your tracker app. If they line up, great. If they don’t, decide which is more accurate based on your understanding, and adjust the rules in Enrich.

Step 6: Revisit your rebalance sensitivity

In your goal settings, you’ll choose how sensitive you want Enrich to be to drift. If you’re used to rebalancing manually once or twice a year, you might want to set relatively wider bands (e.g., 30% relative drift). If you want more frequent, opportunistic rebalancing, you can tighten the bands so Enrich flags smaller deviations (e.g. 10% relative drift often requires rebalancing multiple times a quarter). Enrich defaults to 20% which is typically a quarterly rebalance.

Note that trackers will tell you “your allocation is off.” Enrich tells you exactly what to do about it.

Remember: Enrich checks daily, but you choose when to act.

Step 7: Enable TLH monitoring (if you have taxable accounts)

On goals that include taxable accounts, you can toggle Tax-Loss Harvesting Monitoring on (sometimes people choose not to because of the additional hassle to perform the TLH) and, if you choose to monitor for TLH opportunities, set your percentage drop and dollar threshold. As an example, you may only think the TLH is worth the effort if a holding is down at least 10% and down at least $500.

Step 8: Stop Relying on PC for Portfolio Management

Once you’re certain that Enrich can see all your accounts, has a target allocation you like for each of your goals, and produces rebalance instructions that make sense, then you can stop using your tracker for ongoing portfolio decisions (probably best to delete your account to avoid more sales calls and if you don’t want your data there anymore).

Post-Migration Validation Checklist

1. All relevant accounts are connected and showing correct balances.
2. Each account is mapped to the correct goal(s).
3. Your target allocation in Enrich aligns with the high-level allocation PC showed you—or improves upon it.
4. Your current allocation view in Enrich looks like what you expect.
5. Rebalance sensitivity is set at a level you’re comfortable with.
6. TLH is on for taxable accounts (if you want it) with thresholds that make sense.
7. You’ve walked through one sample rebalance plan (even if you don’t execute it) to understand how the instructions look.
8. You’re no longer relying on your tracker for portfolio decisions.

If all of that checks out, you can retire the spreadsheet or keep it as a backup reference and move your day-to-day portfolio management into Enrich.

FAQs

Part 6: Migrating from a financial advisor (AUM or commission-based)

Why you’d migrate from an advisor

Remember: this doesn’t have to be all-or-nothing on Day 1. You can run Enrich alongside your advisor for a period of time to validate what they’re doing.

A lot of individuals and families hit a point where they start questioning their traditional financial advisor and look for an option that gives them more control, better bang for their buck, and modern tools. Making the move to Enrich usually happens for one or more of these common, highly persuasive reasons.

The most obvious and measurable reason is simply how much that old-school AUM (Assets Under Management) model costs. You've realized the massive, long-term impact of paying 1% or more annually on your entire portfolio. Over decades, that percentage adds up to hundreds of thousands—maybe even millions—of dollars you're paying in advisory fees. Switching to Enrich's subscription model means a fixed, predictable, and way lower cost structure.

It can take a lot of effort to get your portfolio set up and maintain a portfolio truly tailored to your unique goals, risk comfort level, and tax situation as promised. Enrich's platform and approach give you the tools and framework to build and manage an investment strategy that lines up with your life plan, not a generic, one-size-fits-all suggestion. After all, if you want to be truly financially independent, you can’t be dependent on someone else to manage your finances.

As you become more financially savvy, you realize that good advice isn't about secret knowledge; it's mostly about execution and sticking to the plan—something modern software can handle easily. You've spent time learning the basics of investing, how to allocate assets, and smart, tax-efficient strategies. Now you have the know-how and confidence to take direct control of your financial journey. Enrich offers the advanced software and pro-level analytics that empower you to execute your strategy effectively, providing guidance and boundaries without large advisory fees.

Sometimes, the goal isn't to leave the brokerage (like Schwab, Fidelity, or Vanguard), but just to remove the high-cost advisor managing the account at that brokerage. You might be totally happy with your current brokerage, its platform, and its banking services. Your only goal is to "fire the advisor" linked to the account, not close the account itself. Enrich lets you keep your existing accounts right where they are, integrating smoothly to provide the needed management, reporting, and investment guidance, essentially cutting out that expensive middle layer of advice.

It's important to remember this doesn't have to be a sudden, all-or-nothing leap. Financial decisions should be made with confidence, not rushed. You have the flexibility to use the Enrich platform at the same time as you work with your current advisor for a while. This period of parallel testing allows you to:

• Compare Results: Directly compare the actual net-of-fee performance of your advisor's portfolio against the strategy you design and track within the Enrich system.
• Check the Strategy: Use Enrich's analytics to audit and verify the allocation, rebalancing, and tax-efficiency decisions your advisor is currently making.
• Get Comfortable: Build familiarity and confidence with the Enrich tools and capabilities before you fully commit to taking control.

What stays the same

Switching to Enrich is a smooth process designed to keep things simple and flexible with your existing financial setup. Our main goal during migration is to make sure you stay in control, only moving what absolutely needs to be moved or what would be helpful to switch.

First, a lot of people think they have to move or close their brokerage accounts when they switch advisors. Not with Enrich! Your investment accounts can usually stay put at the same brokerage. We can advise on the assets in those accounts, meaning you don't have to transfer the accounts themselves (as long as your brokerage is one we work with, which includes most major ones). This means your account numbers, statements, and online access largely remain the same—easy! On top of that, your current investments can stay exactly as they are when you first switch. We’ll definitely do a full analysis and recommend changes over time to match your goals and our strategy, but we’ll do it smart and tax-efficiently. There's zero pressure to completely change your portfolio right away.

Also, you can keep your current advisor for planning-only. If you really value the non-investment planning work (like estate planning, tax help, or insurance review) your current advisor does, you can keep them for those services. You can continue working with your advisor for planning-only work, provided they’re okay with transitioning to a flat-fee or hourly rate for those specific non-asset-management services. This lets you hang on to beneficial relationships and expertise in certain areas while letting Enrich Finance handle the core investment management and big-picture financial planning. It’s a great way to ensure a smooth transition and get the best advice from all sides!

What changes

Moving your finances over to Enrich is a pretty simple process, but it actually changes everything about your relationship with a financial advisor and how you pay for their advice. Think of it as a clear-cut move toward a fee-only, fiduciary partnership—one that gives you control and total transparency over your investments.

You're taking back the trading reins.
The most important first step is stopping your previous advisor from having automatic trading power over your accounts. This means they can't just buy or sell things in your portfolio without your direct, "yes, I approve" sign-off. It just ensures that all future investment moves are made by you and the Enrich team working together.

You can kiss those AUM and commission fees goodbye.
Those old, often confusing fee structures—like the Assets Under Management (AUM) fees (which usually take 1% or more of your portfolio value every year) or commissions from sales—are gone. Bottom line? This change likely means lower overall advisory costs for you, and it ensures your financial plan isn't steered by hidden fees or product commissions.

You start working with Enrich on your investments.
Your partnership with Enrich is focused on getting comprehensive, whole-life financial planning and smart, strategic investment guidance. Enrich helps you create a custom allocation strategy designed specifically for your life goals (or keep your existing strategy if you like), how much risk you're comfortable with, and your timeline. If you like using your advisor for investments, keep them (Enrich just double checks their work). Keep your advisor for everything else.

Step-by-step: Migrating from a traditional advisor

Step 1: Get a clear picture of what they’ve been doing

Before you change anything, ask your advisor for:

• A full list of current investments: Including ticker symbols, share counts, cost basis (original price paid), and current market value. This is essential for portfolio analysis and determining tax implications.
• The detailed breakdown of the target asset mix: The specific percentage allocation across different asset classes (e.g., 60% Stocks, 30% Bonds) to compare against Enrich Finance's strategy.
• The plan for rebalancing the portfolio: How often investments are adjusted back to the target percentages (e.g., quarterly, annually, or based on deviation/drift). This will help with your rebalance sensitivity setting.
• Confirmation on tax-loss harvesting: Whether the advisor has actively performed tax-loss harvesting and a summary of any realized losses/gains to manage the current year's tax bill and prevent "wash sale" issues during the transfer.

You’re not picking a fight. You’re simply collecting data so you can compare later.

Step 2: Sign up and create your first goal in Enrich

When you first log into Enrich, you’ll:

1. Create a goal – name it something like “Retirement” or “Family Portfolio.”
2. Set a time horizon and, optionally, a target amount.

On the goal setup screen (this is where screenshots will go), you’ll see:

• Fields to name the goal and select the goal type.
• A place to define a timeline.
• Settings to define how sensitive you want to rebalance or tax-loss-harvest (or if you want to TLH at all). You can leave these as default values and revisit it

If you have multiple goals, you’ll:

• Create additional goals (e.g., “College,” “House Down Payment”).
• Assign entire accounts or even specific holdings within accounts to different goals.

Step 3: Connect your accounts

Enrich will prompt you to connect accounts. You’ll:

1. Choose your institution (Vanguard, Fidelity, Schwab, Robinhood, your 401(k) provider, etc.) to connect your brokerage accounts, retirement accounts, HSAs, 529s, etc.
2. Log in to the brokerage firm(s) using our secure window. Enrich uses a third party service called Plaid to manage these connections. Plaid, nor Enrich store your login data. Instead the brokerage firm gives us a token to access the data. That token can be revoked at any time (and sometimes that token expires, requiring you to reauthenticate).
3. Approve read-only access between the brokerage firm and Enrich.

Repeat this for every account tied to the goal.

Within a minute or two, Enrich will pull in holdings and balances.

Step 4: Map accounts and holdings to goals

Now that you have connected accounts and financial goals, you will need to map which account or which investments within each account map to any given goal. This is all done within a goal, where there is a goal holdings tab to manage these mappings. You can also access all the mappings across goals by accessing the institutions page by going to the homepage of the app and tapping the gear icon on the top right.

Step 5: Recreate your spreadsheet strategy as rules

Take the allocation logic from your spreadsheet and turn it into Enrich rules.

If your spreadsheet says:

• 50% US total market
• 30% international
• 20% bonds

In Enrich, you can do one of the following:

• Create Smart Allocation Groups based on region and asset class
  
  • 50% Region: North America; Country: US + Asset type: Index Equity AND Individual Stock
  • 20% Asset type: Index Fixed Income and Individual Fixed Income

• Map your actual holdings (e.g., VTI, VXUS, BND, VNQ) to specific holdings you call “US total market”, “International” and “Bonds”
• Or do a mix of the two

If you want, you can also let Enrich analyze your holdings to identify your current strategy first, then fine-tune. Compare that output to what your advisor told you your target was. If they claim you’re 60/40 but Enrich shows you’re effectively 75/25, you can tweak the targets accordingly.

Step 6: Run Enrich in parallel for a bit (optional but powerful)

Before firing your advisor, you can use Enrich to see if Enrich is monitoring your rebalances properly, by watching how your current portfolio drifts, see what Enrich would recommend as a rebalance at various times, and then compare that to what your advisor is actually doing. Using this info, you can determine if your advisor is catching the same drift events, if they are rebalancing as often, or if they are capturing TLH opportunities you can see in Enrich.

Also, in Enrich, you can see what your asset allocation percentages are, and click the optimize option to get what the optimal allocation percentages need to be and see how your financial advisor responds to these new target percentages.

If, after a few months, you see that Enrich is catching the same (or more) rebalance opportunities, you understand the instructions it generate, and feel comfortable logging into your broker and placing the trades - then you’re ready to take the reins.

Step 7: Remove Your Advisor’s Authority

At the brokerage level (e.g., Schwab, Fidelity), there will be a way to: remove your advisor’s trading and/or view access. For example, Schwab has “Account Access” where you can see who has view-only vs. trading access. You can change roles or remove access there, or by calling support. Other brokerages have similar “authorized agent” or “advisor access” settings.

Some brokerages may require you to convert from an “advisory” account type to a “self-directed” brokerage account. This is usually an in-kind (ACAT) transfer inside the brokerage—your holdings move as-is, no sale required.

If in doubt, call your brokerage and say: “I’d like to remove my advisor’s authority and make this a self-directed account, without selling my positions. How do I do that?”

Step 8: Confirm fees are shut off

Make sure that your accounts’ advisory fees are no longer being debited from your account. And any quarterly or annual fee arrangements are canceled. If you paid fees in advance, ask for a pro-rated refund for unused periods.

Step 9: Adopt or Refine the Strategy in Enrich

Now that you’re in control, either keep your advisor’s strategy by turning it into Enrich rules, or tweak it based on your risk tolerance and goals - you can use Enrich to suggest optimized allocations based on your holdings and objectives.

Step 10: Set rebalance and TLH behavior

Your advisor may have rebalanced quarterly and done TLH opportunistically. If you’re used to rebalancing manually once or twice a year, you might want to set relatively wider bands (e.g., 30% relative drift). If you want more frequent, opportunistic rebalancing, you can tighten the bands so Enrich flags smaller deviations (e.g. 10% relative drift often requires rebalancing multiple times a quarter). Enrich defaults to 20% which is typically a quarterly rebalance. Remember: Enrich checks daily, but you choose when to act.

On goals that include taxable accounts, you can toggle Tax-Loss Harvesting Monitoring on (sometimes people choose not to because of the additional hassle to perform the TLH) and, if you choose to monitor for TLH opportunities, set your percentage drop and dollar threshold. As an example, you may only think the TLH is worth the effort if a holding is down at least 10% and down at least $500. When those conditions are met, Enrich will propose TLH actions. Again, you decide if and when to execute.

‍

Post-migration validation checklist (advisors)

1. All advisor-managed accounts are connected to Enrich and visible under the right goals.
2. Your advisor no longer has trading authority on those accounts.
3. Advisory fees have stopped.
4. You’ve validated Enrich’s view of your allocation vs. what your advisor claimed.
5. Your target allocation is clearly defined in Enrich.
6. You understand at least one rebalance recommendation and are comfortable executing it.
7. You’ve set TLH preferences for taxable accounts.

You can still keep a fee-only advisor or planner for complex tax or estate planning. Just don’t pay 1% AUM for trade execution you can handle with a $50/year tool.

Part 7: Migrating from wealth managers / private banks

If you’re coming from a wealth manager or private bank, your situation is almost certainly more complex: alternatives, trusts, business entities, multi-generational planning.

The goal here is not “replace everything overnight with Enrich.” It’s to move public market investing into a structure you control and to keep or separately manage alternatives until we can handle them better (or you decide you don’t need them).

What Enrich can and cannot handle here

Enrich is your go-to financial management platform for handling pretty much all of your easily traded, public market investments. Think stocks, ETFs, government and corporate bonds, mutual funds, and all those tax-friendly accounts like 401(k)s, IRAs, HSAs, 529s, and Trusts/Custodial accounts that hold public securities.

Now, for the really complex, hard-to-sell stuff—like Private Equity, Hedge Funds, Non-Traded REITs, Structured Notes, and complex annuities—we can't quite manage those fully on the platform yet. They're tricky to value and sell quickly. If you hold these, you have a couple of options: you can keep them as "held away” holdings that is not advised by or connected to Enrich, or you can plan to gradually liquidate them over time so everything can be managed right here on Enrich.

Step-by-step: Migrating the parts that make sense

Step 1: Inventory your holdings by type

To make your move to Enrich totally smooth, the first and most important step is to get a super detailed list of everything you currently hold. This is a team effort with your old advisors and acts as the blueprint for the whole transition.

First, we need the nitty-gritty on all your publicly traded assets, like stocks (equities), ETFs (Exchange-Traded Funds), Mutual Funds, and Bonds (Fixed Income). For each of these we need their name and ticker symbol, and the number of shares. For ETFs, we also need a quick note on what it tracks. Mutual funds may have certain are any hoops to jump through when selling or transferring so take a note if its a open or close ended mutual fund. And we need the issuer, when it matures, the coupon rate - also, be sure to separate government bonds (Treasuries, municipals) from corporate bonds and anything else.

Next, for your non-traditional & structured investments, these assets are a bit more unique and often need special handling, so detailed info is key.

• Private Equity/VC Funds: Fund name, the year it started (Vintage Year), the General Partner (GP), and the current value (NAV) or how much capital you've committed.
• Hedge Funds: Fund name, the strategy (e.g., Long/Short, Global Macro), and how quickly you can pull your money out (lock-ups, redemption gates).
• Real Estate (Direct or Funds): Property address or fund name, the ownership structure, and the latest valuation.
• Structured Products: Product name, the company that issued it, what assets it's based on, the maturity setup, and any special features or leverage.

Next, you need to note how your accounts are titled. The legal setup of your accounts is huge. It determines how they transfer and how we manage them later:

• Individual Accounts: Standard brokerage accounts just in your name and SSN.
• Joint Accounts: Specify the type of joint ownership (like JTWROS or TIC) and who the other account holders are.
• Trust Accounts: Give us the full, legal name of the Trust, the date of the agreement, and the current Trustees. We might need the Trust's certification document.
• Retirement Accounts: Clearly label the type (e.g., Traditional IRA, Roth IRA, SEP, 401(k) rollover).
• Business/Corporate Accounts: Legal entity name (LLC, S-Corp, C-Corp) and the EIN.
• Accounts for Minors (Custodial): (e.g., UGMA/UTMA) Note the custodian and the child's name.

Once we know what you have, the next big question is: Can we move it? Not everything can be transferred or held easily in a regular brokerage account. For each asset, check which of these applies:

• We can hold this easily in your new account: This is the best-case scenario for most public stocks and funds. We can usually move these over in kind via ACATS or a similar process. Mark these as "Direct Transfer".
• This can move via ACATS: Identify the assets that are eligible to be moved electronically from your old firm to ours. This makes life much simpler!
• This has to stay put (held-away): Some things (like Private Equity, specific 401(k)s, or certain notes) must stay where they are now. For these, Enrich Finance cannot monitor these at this time.
• We need to sell this: If an asset can't be transferred in kind (e.g., some proprietary mutual funds or illiquid stocks), we might need to sell it first. 

Step 2: Decide Scope for Enrich

For now, scope Enrich to help you manage public market holdings you want to manage systematically across all your personal and family accounts. In the interim, keep alternatives and illiquids outside the Enrich rebalancing system.

When migrating to the Enrich platform, it is important to clearly define the scope of assets that will be managed within the system to ensure an effective and focused transition.

For the initial phase, concentrate the use of Enrich on assets that will benefit most from systematic, centralized management. Include all public market assets (e.g., stocks, bonds, ETFs, mutual funds) that you intend to manage systematically under a unified strategy. This should encompass holdings across all personal and family investment accounts where consistent rebalancing, asset allocation monitoring, and portfolio-wide reporting are desired.

To maintain a smooth migration and focus on core liquid assets, certain holdings should initially remain outside the direct management and rebalancing functions of the Enrich app. Assets such as private equity, venture capital, hedge funds, real estate holdings (not publicly traded REITs), and other investments that are illiquid or require specialized, non-systematic management should be kept separate. While these assets can often be tracked within Enrich for overall net worth reporting, they should not be included in the automated rebalancing or allocation calculations driven by the public market system. This preserves the integrity of the liquid portfolio management strategy and avoids friction with assets that cannot be easily traded.

Step 3: Convert advisory accounts to self-directed (for public assets)

To easily move simple public investments (stocks, bonds, ETFs, mutual funds) from your current advisor, you should ask your brokerage custodian (like Schwab or Fidelity) to switch the advisory accounts to "self-directed brokerage accounts" (DIY). This process is called an "in-kind" switch, which transfers the exact assets, keeping the original cost basis and avoiding unexpected tax bills from selling. Crucially, at the same time, you must officially instruct the custodian to remove all trading authority and power of attorney from your current wealth manager over these accounts. This internal paperwork change immediately ends the advisor's control over these specific assets and sets the stage for future actions.

Though, be sure to retain the wealth manager for planning, business succession, or alternative allocations.

Step 4: Sign up and create your first goal in Enrich

When you first log into Enrich, you’ll:

1. Create a goal – name it something like “Retirement” or “Family Portfolio.”
2. Set a time horizon and, optionally, a target amount.

On the goal setup screen (this is where screenshots will go), you’ll see:

• Fields to name the goal and select the goal type.
• A place to define timeline.
• Settings to define how sensitive you want to rebalance or tax-loss-harvest (or if you want to TLH at all). You can leave these as default values and revisit it

If you have multiple goals, you’ll:

• Create additional goals (e.g., “College,” “House Down Payment”).
• Assign entire accounts or even specific holdings within accounts to different goals.

Step 5: Connect your accounts

Enrich will prompt you to connect accounts. You’ll:

1. Choose your institution (Vanguard, Fidelity, Schwab, Robinhood, your 401(k) provider, etc.) to connect your brokerage accounts, retirement accounts, HSAs, 529s, etc.
2. Log in to the brokerage firm(s) using our secure window. Enrich uses a third party service called Plaid to manage these connections. Plaid, nor Enrich store your login data. Instead the brokerage firm gives us a token to access the data. That token can be revoked at any time (and sometimes that token expires, requiring you to reauthenticate).
3. Approve read-only access between the brokerage firm and Enrich.

Repeat this for every account tied to the goal.

Within a minute or two, Enrich will pull in holdings and balances.

Step 6: Map accounts and holdings to goals

Now that you have connected accounts and financial goals, you will need to map which account or which investments within each account map to any given goal. This is all done within a goal, where there is a goal holdings tab to manage these mappings. You can also access all the mappings across goals by accessing the institutions page by going to the homepage of the app and tapping the gear icon on the top right.

Step 5: Define a Clean Public Markets Strategy

Take the allocation logic from your previous public market allocation plug it into Enrich, by doing one of the following:

• Create Smart Allocation Groups based on region and asset class

• 50% Region: North America; Country: US + Asset type: Index Equity AND Individual Stock
• 20% Asset type: Index Fixed Income and Individual Fixed Income

• Map your actual holdings (e.g., VTI, VXUS, BND, VNQ) to specific holdings you call “US total market”, “International” and “Bonds”
• Or do a mix of the two

If you want, you can also let Enrich analyze your holdings to identify your current strategy first, then fine-tune.

You can use Enrich’s portfolio analyzer to see how much of your overall risk and return is  coming from public markets and use that to determine what a sensible public market allocation looks like, considering your existing alternatives exposure. 

As an example, if you have 30% of net worth in private equity, your public equity exposure might need to be lower. Then you can use Enrich to build rules that reflect the public piece of your overall allocation. At anytime you can have Enrich analyze your portfolio’s beta and historical risk and return to help gauge these decisions.

Step 6: Run public markets through Enrich, leave alternatives as-is

Now that your allocation is set up, we can let Enrich monitor, rebalance, and surface TLH in the public portfolios, while keeping alternatives, structured products, and other niche exposures separate for now.

To do so, in your goal settings, you’ll choose how sensitive you want Enrich to be to drift. If you’re used to rebalancing manually once or twice a year, you might want to set relatively wider bands (e.g., 30% relative drift). If you want more frequent, opportunistic rebalancing, you can tighten the bands so Enrich flags smaller deviations (e.g. 10% relative drift often requires rebalancing multiple times a quarter). Enrich defaults to 20% which is typically a quarterly rebalance. Remember: Enrich checks daily, but you choose when to act. For TLHs, you can toggle Tax-Loss Harvesting Monitoring on goals with taxable accounts (sometimes people choose not to because of the additional hassle to perform the TLH) and, if you choose to monitor for TLH opportunities, set your percentage drop and dollar threshold. As an example, you may only think the TLH is worth the effort if a holding is down at least 10% and down at least $500. When those conditions are met, Enrich will propose TLH actions. Again, you decide if and when to execute.

Over time, as those positions mature or distribute, you can decide whether to renew commitments or consolidate more into transparent public markets.

Post-Migration Validation Checklist (Wealth Managers)

1. You have a clear split between public and alternative/illiquid assets.
2. Public assets you want to manage yourself are in self-directed brokerage accounts.
3. Those accounts are connected to Enrich and assigned to appropriate goals.
4. You’ve defined a public markets allocation strategy that respects your existing alternative exposures.
5. Your wealth manager no longer charges AUM fees on the assets you’re now self-managing.

Part 8: Special Situations & FAQs

Concentrated stock you don’t want to sell

If you have a big position in a single stock (employer shares, inherited stock, founder equity) and don’t want to sell it right now, you can tell Enrich to exclude it from rebalancing while still including it in allocation calculations. That means Enrich will rebalance other holdings around it. Over time, if you choose to diversify, you can gradually relax that exclusion (through dollar cost averaging) and let Enrich incorporate sales into rebalance plans.

Structured products, annuities, and illiquid stuff

If you have structured notes, non-traded REITs, illiquid assets, complex annuities, or alternative investments Enrich currently can’t model them. The best practice would be to keep them at their current custodian, and do not expect Enrich to rebalance them. Consider whether they still fit your overall plan; this is a good conversation for a fee-only planner or CPA.

401(k)s, 403(b)s, HSAs, 529s

Enrich can connect to most plans and 529s, see your holdings, include them in overall allocation, and give you guidance on what to buy and sell within what you already hold. Unfortunately, Enrich does not have access to the limited fund menus of these accounts (these are set by employers), and Enrich does not recommend new investments to purchase. If you have limited choices Enrich can still rebalance around those constraints by adjusting other accounts more finely.

Multiple households or family portfolios

You can set up different goals for different portfolios: your own, your spouse’s, a parent you help manage, a trust, etc. Each goal has its own strategy, and has its own connected accounts. In fact a single account can have different investment goals mapped to different goals

TLH concerns

Enrich identifies opportunities and sizes the sale, and delays buyback timing to avoid wash sales. If you want to purchase immediately have selling at a loss, you can choose a non-similar replacement security and execute the trade and Enrich will see this new holding and add it to your allocation (if using a smart allocation group, else you will need to map it to a new specific holding rule). You still need a tax professional if you’re doing complex tax loss harvesting.

Part 9: After migration – how life looks with Enrich

The Enrich app is all about turning investment management from a stressful headache into an efficient, action-oriented process. While many enjoy logging into the Enrich app regularly to see how our portfolio is doing and how we’re progressing with each of our financial goals, our main thing is an alert system. This means you only need to log in when something important actually happens based on your financial plan. When you get an alert, the dashboard instantly shows you what's out of whack (like your asset mix drifting). The cool part is the system then automatically cooks up a comprehensive, tax-smart rebalance plan, giving you an exact list of trades for each account (e.g., "Sell X shares of VTI in Account Y"). All you have to do is copy those precise trades and execute them in your brokerage accounts. Plus, Enrich is always on the lookout for Tax-Loss Harvesting (TLH) opportunities, presenting them clearly so you can decide if you want to pull the trigger.

Every quarter or so, you should revisit your goals, confirm your timelines and risk preferences, and adjust allocation rules if your life has changed.

If you get stuck, Enrich has a support channel that can walk you through migration snags, UI questions, and “where do I click for X?” stuff.

You’re not beholden to anyone’s model. You’re not depending on a robo survey. You’re not guessing with a spreadsheet. You’re using a tool built to respect the accounts you already have, respect the strategy you already like, and upgrade the execution, monitoring, and control side of the equation. It’s about giving you less of a headache to manage your own finances. You’ve moved from “I hope this is right” to “I can see exactly what’s happening and why, and I’m the one signing off.”

If you want your finances done right, do it yourself. Enrich is here to help.