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Enrich App

Investment portfolio tracking app for DIY investors

Meet Enrich:
DIY investing made delightfully easy


Your accounts, Your goals, all optimized.
No spreadsheets. No drama. Just ease, calm, and control.

Download on the
App Store
portfolio tracking app showing goal-based portfolios across multiple brokerages
Why us?

Streamline wealth. Optimize every dollar.

Enrich supports 11000+ brokerages including Robinhood, Fidelity, Schwab, Vanguard, Wealthfront, Coinbase, and JPMorgan Chase

Track investments across multiple brokerages in one place

11,000+ brokerages supported


Enrich is a portfolio tracker app for DIY investors who already spread money across multiple brokerages, workplace plans, and HSAs but are tired of stitching it all together by hand. With secure, encrypted connections to 11,000+ institutions, you can track investments across multiple brokerages in one iOS app without typing in tickers or pasting balances from different tabs. Because Enrich runs on a flat fee portfolio tracker model, your connections are about clarity, not cross‑selling or nudging you into new accounts.

Investment Strategy

How should you monitor all your investment accounts?

Juggling multiple 401(k)s, IRAs, and brokerage accounts is a pain, and using Excel for asset allocation gets overwhelming as your portfolio grows. Here’s a better way to rethink this challenge.
View your asset allocation across brokerages

Goal-based portfolios

Assign holdings to specific financial goals


Most portfolio tracker apps stop at a pie chart; Enrich goes further by letting you map every position to concrete goals like “retire at 55,” “kid’s 529,” or “down payment in five years.” Instead of staring at a generic allocation, you see how each account and fund supports the life outcomes you actually care about.

For DIY investors who track investments across multiple brokerages, this goal‑based view turns a scattered set of accounts into a coherent plan.

Investment Strategy

How do goal‑focused portfolios actually work?

Each financial goal is different, with its own timeline and risk level. That’s why every goal needs its own strategy—and we give you simple tools to manage them.
Enrich app showing goal-based portfolios.  Individual investments like VTI and VBR can be mapped to a specific goal with Morningstar asset allocation tags
Enrich makes it easier to track your financial goals
Enrich app showing asset allocation rules with rebalancing alert for a retirement goal across multiple asset classes

Custom allocations, per goal

See your real asset allocation with Morningstar fund look-through


With Enrich, each goal gets its own target allocation, so you’re not stuck with a one‑size‑fits‑all “moderate” risk profile across every account. You can model anything from a simple three‑fund mix to more advanced factor or sector tilts, then see how your actual holdings across multiple brokerages line up against those targets.

Enrich was designed for DIY investors who want a flat fee portfolio tracker that respects their preferences.

Advisor best practices
Investment Strategy
Tax Optimization

Is your asset allocation any good?

A quant's guide to rating your own portfolio.
Advisor best practices

How do you build an asset allocation strategy?

Learn how to move beyond 100% S&P 500 investing with a systematic framework for evaluating thousands of asset allocation strategies. Find approaches that match your risk profile and goals.
Enrich's asset allocation engine is highly customizable, so you can create any allocation sleeve you like

Tax-loss harvesting alerts and smart rebalancing across accounts

Enrich watches for tax‑loss harvesting opportunities, asset location issues, idle cash, and allocation drift across all your connected accounts, then turns the findings into simple, plain‑English checklists. Instead of giving you a black‑box “score,” the app shows you what it sees and suggests specific actions you can take at your existing brokerages. It’s a portfolio tracker app for DIY investors who want institutional‑grade signals without giving up control or paying percentage‑of‑assets fees.

Investment Strategy
Tax Optimization

How should you use your tax‑advantaged accounts?

Trying to match asset allocation across each of your account often ignores each account’s tax benefits, reducing growth potential and leading to unnecessary taxes and inefficiency.
Enrich helps you optimize your portfolio for taxes, minimize the number of trades, prevent trades on a specific stock, or keep money from moving between accounts.

Rebalance alerts for passive investors

Enrich sends targeted alerts when something in your portfolio deserves attention—like a goal drifting outside its allocation band, a big pile of idle cash, or a fresh tax‑loss harvesting opportunity. You don’t get pinged for every market squiggle; you only hear about changes that matter to your plan. That makes it easier to track investments across multiple brokerages without feeling glued to your phone.

Advisor best practices

What are some advanced ways to rebalance your portfolio?

Traditional portfolio rebalancing can feel like a chore. This approach can lead to 2 major faults. Here we dig into each and how advanced techniques can lead to differentiated results
Enrich app alerts you when your portfolio is not aligned with your asset allocation, has too much idle cash, can perform tax loss harvesting, or if your goal veers off-track.

Flat, fair pricing

Enrich runs on a flat fee portfolio tracker model: $5/month or $50/year ($7 and $65 through Apple Pay), with a free trial and no credit card required to start. There are no AUM fees, no trade commissions, and no upsells into managed accounts. That means you can track investments across multiple brokerages and get ongoing portfolio intelligence without paying more as your assets grow. Learn more about our pricing.

Choosing Tools or Advisors

Thinking about switching from a robo‑advisor to DIY?

Robo-advisors make starting to build wealth simple, but their ease often limits you as your finances grow more complex. Here’s when to consider moving beyond robo-advisors.
Choosing Tools or Advisors

How does a financial advisor compare to Enrich?

Deciding how to manage your money might be one of the most important financial choices you'll make. This article looks at each option to help you make an informed decision and take confident control of your financial future.
Enrich app goal dashboard showing total portfolio value across retirement, education, property, and vacation goals
Enrich was built by DIY investors for DIY investors, to make personal finance simple, and accessible wherever you are.

Goal-based portfolios

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Trust & Security

Security that you can believe in

The Enrich App is secure, SOC2 certified, and does not store your brokerage account credentials.
SEC Registered Investment Advisor
SOC 2 audit in progress
All financial data is encrypted (AES-256).
No one can move your money or make trades for you.
We never upsell, never sell data—period.
New technologies

Spreadsheets
can rest in peace

Ditch the fragile spreadsheet and generic dashboards. Enrich gives DIY investors a goal‑based portfolio tracker app with always‑current data from all your accounts, without AUM fees.

Stop updating cells and fixing broken formulas; Enrich pulls holdings automatically from all your brokerages.

See every dollar mapped to real goals, not one big pile.

Get clear checklists for rebalancing and tax‑aware tweaks, not maze‑of‑tabs hunting.

Keep your brokers and advisors; Enrich reads accounts and never moves your money.

Move off “free” trackers designed to upsell you; instead, use a flat fee portfolio tracker built to make DIY investing easier.

Enrich logo. Enrich is a portfolio tracker that also tells you when and how to make trades to keep your portfolio on track.
Manage your financial goals effectively with one dashboard to see your financial plan.
Swap your tangled spreadsheet for one calm, goal‑based portfolio view.
Get out of your spreadsheet, and start managing your finances with ease.Understand your financial plan and get alerted when things need attention.
Need Answers?

Frequently asked questions

How much could I save vs. a financial advisor?
A 1% advisor on $500K costs $5,000/year. Enrich is $50/ year.
What brokerages work?
Over 11,000, including all majors. iOS-only for now.
Do you support crypto or real estate?
Not yet. Brokerage accounts only. But its on our roadmap.
Will I be sold a financial plan or upgrade?
Never. Flat fee, no upsells, no sales calls.
How much does Enrich cost?
Enrich is $5 a month or $50 a year—flat ($7/month or $65/year if purchased through Apple Pay). No AUM fees, no surprises, just one transparent price for unlimited accounts. Everyone gets a free trial - no credit card required.
Can I still work with my FA?
Totally. We don’t replace people, we give you clarity.

Invest with Confidence. Anywhere. Anytime.

Join 500+ investors already using Enrich Finance to optimize their rebalancing strategy.

Join Android Waitlist

Sign up to be notified as soon as Enrich becomes available on Android. Don’t miss early access to smart rebalancing, portfolio insights, and personalized investment.

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